Digital OOH (DOOH) Market Size, Share & Trends Analysis Report By Type (Transit Advertising, Billboard, Street Furniture Advertising, Others), By Application (BFSI, IT and Telecom, Automotive and Transportation, Education, Entertainment, Healthcare, Consumer Goods and Retail, Government and Utilities, Real Estate), By Region, And Segment Forecasts, 2023 – 2031

Digital OOH (DOOH) Market Analysis

The Global Digital OOH (DOOH) Market size is projected to grow at a CAGR of XX% during the forecast period.

The Global Digital OOH (DOOH) Market Research Report provides a comprehensive evaluation of the present ICT Media industry scenario and future growth prospects over the forecast period. The research report analyzes and summarizes all important aspects of the market including technological evolution, recent industry trends and competitive landscape, market segmentation and key regions.

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Research Methodology

Our research methodology constitutes a mix of secondary & primary research which ideally starts from exhaustive data mining, conducting primary interviews (suppliers/distributors/end-users), and formulating insights, estimates, growth rates accordingly. Final primary validation is a mandate to confirm our research findings with Key Opinion Leaders (KoLs), Industry Experts, Digital OOH (DOOH) includes major supplies & Independent Consultants among others.

The Global Digital OOH (DOOH) Market Report provides a 360-degree view of the latest trends, insights, and predictions for the global market, along with detailed analysis of various regional market conditions, market trends, and forecasts for the various segments and sub-segments.

Market Segmentation

The Global Digital OOH (DOOH) Market report analyses industry dynamics, macroeconomic factors, recent ICT Media industry developments and growth opportunities of Digital OOH (DOOH) industry by forecast 2031.

Segmentation by Type

Based on type, the market is divided into type Transit Advertising, Billboard, Street Furniture Advertising, Others. Digital OOH (DOOH) market's sub-segment is expected to hold the largest market share during the forecast period. Increased demand for high-quality industrial valves in the ICT Media and other industries. Also to mitigate the risk of contamination is driving the demand for Digital OOH (DOOH) at present. The growing concern about the market and industry is expected to boost the Digital OOH (DOOH) market size in ICT Media.

Segmentation by Application

Based on application, the market is divided into BFSI, IT and Telecom, Automotive and Transportation, Education, Entertainment, Healthcare, Consumer Goods and Retail, Government and Utilities, Real Estate. Digital OOH (DOOH) application valves are one of the most basic and indispensable components of today's modern technological society. Market segment is expected to hold the largest market share in forecast period.

Regional Analysis

The Digital OOH (DOOH) Market Research Report 2023 presents an in-depth analysis of Digital OOH (DOOH) market share estimations at regional level. This research mainly focuses on major regions (North America, Europe, Asia Pacific, South America and The Middle East and Africa).

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COVID-19 Impact Analysis

• The COVID-19 pandemic had a significant impact on the on trade segment and Industry.
• Manufacturers are comprehending strategies to revive from the current situation by means of reshaping their sales channels as well as product innovation.
• The duration of the virus outbreak remains a key factor in assessing the overall impact of the pandemic. However, the global Digital OOH (DOOH) industry is expected to stabilize after 2021.
• The liquor industry was not impacted severely due to the pandemic.

Leading Industry Players

1. JCDecaux
2. Clear Channel Outdoor
3. Focus Media
4. Stroer
5. Lamar Advertising
6. Outfront Media
7. Global (Exterion Media)
8. oOh!media
9. APG SGA
10. Publicis Groupe (Metrobus)
11. Intersection
12. Ocean Outdoor
13. Adams Outdoor Advertising
14. Capitol Outdoor
15. Blue Outdoor
16. Primedia Outdoor
17. Lightbox OOH Video Network
18. Captivate Network
19. Burkhart Advertising
20. Euromedia Group
21. Stott Outdoor Advertising
22. AirMedia
23. TOM Group
24. White Horse Group
25. Phoenix Metropolis Media
26. Balintimes Hong Kong Media

Some of the other major highlights of the demand for Digital OOH (DOOH) include analysis, purchasing volume, prices, pricing analysis, and regulatory framework. Coverage on manufacturing structure, distribution channels, and Porter’s Five Forces analysis are also incorporated in the scope to provide analysis on the demand and supply side. This is anticipated to create opportunities for the growth of the Digital OOH (DOOH) market during the forecast period.

Table of Contents

• Study Coverage: It includes key manufacturers covered, key market segments, the scope of products offered in the global Digital OOH (DOOH) market, years considered, and study objectives. Additionally, it touches the segmentation study provided in the report on the basis of the type of product and application.
• Executive Summary: It gives a summary of key studies, market growth rate, competitive landscape, market drivers, trends, and issues, and macroscopic indicators.
• Production by Region: Here, the report provides information related to import and export, production, revenue, and key players of all regional markets studied.
• Profile of Manufacturers: Each player profiled in this section is studied on the basis of SWOT analysis, their products, production, value, capacity, and other vital factors.

Report Scope

ATTRIBUTES	DETAILS
Study Period	2020-2031
Historical Year	2020-2022
Forecast Period	2023-2031
Segmentation By Type	Transit Advertising Billboard Street Furniture Advertising Others
Segmentation By Application	BFSI IT and Telecom Automotive and Transportation Education Entertainment Healthcare Consumer Goods and Retail Government and Utilities Real Estate
Regional Insights	North America Europe APAC Middle East and Africa LATAM

Key Benefits for Digital OOH (DOOH) Market

• The Global Digital OOH (DOOH) Market report provides detailed historical and future data.
• The Global Digital OOH (DOOH) Market Study Report provides you various facts about the market, market summary, global market revenue (revenue USD), market drivers, market constraints, competitive analysis and regional and country level.
• The Global Digital OOH (DOOH) Market report offers guidance on possible market opportunities.
• The Global Digital OOH (DOOH) Market Study gives a look at key factors and competitive landscape in the industry.
• In-depth analysis of the Global Digital OOH (DOOH) Market.

Digital OOH (DOOH) Market Segmentation

Based on Type

• Transit Advertising
• Billboard
• Street Furniture Advertising
• Others

Based on Application

• BFSI
• IT and Telecom
• Automotive and Transportation
• Education
• Entertainment
• Healthcare
• Consumer Goods and Retail
• Government and Utilities
• Real Estate

Regions Covered

• North America
  1. U.S.
  2. Canada
• Europe
  1. U.K.
  2. Germany
  3. France
  4. Spain
  5. Italy
  6. Russia
  7. Nordic
  8. Benelux
  9. Rest of Europe
• APAC
  1. China
  2. Korea
  3. Japan
  4. India
  5. Australia
  6. Singapore
  7. Taiwan
  8. South East Asia
  9. Rest of Asia-Pacific
• Middle East and Africa
  1. UAE
  2. Turky
  3. Saudi Arabia
  4. South Africa
  5. Egypt
  6. Nigeria
  7. Rest of MEA
• LATAM
  1. Brazil
  2. Mexico
  3. Argentina
  4. Chile
  5. Colombia
  6. Rest of LATAM