The global edible bird’s nest market size was valued at USD 7.25 billion in 2024 and is estimated to reach USD 14.77 billion by 2033, growing at a CAGR of 8.23% during the forecast period (2025–2033). A burgeoning middle class in countries like China, Indonesia, and Malaysia has led to higher disposable incomes, allowing consumers to afford premium and exotic health products like edible bird’s nests. Moreover, online platforms enable consumers to access bird’s nest products more conveniently, contributing to the market's growth.
Edible bird's nest is a highly prized food product made from the hardened saliva of the Edible-nest Swiftlet bird. These nests are built by the birds using their saliva, which hardens when exposed to air. Edible bird’s nests are traditionally consumed in East and Southeast Asia, where they are valued for their purported health benefits, such as boosting immunity, improving skin quality, and promoting overall well-being. The nests are harvested from caves or specially constructed houses where the birds nest. After being collected, the nests are cleaned and processed for consumption, typically in soups, beverages, or desserts.
The rising demand for premium health products is a key driver of growth in the edible bird’s nest market. As consumers become more health-conscious and seek out natural, nutrient-rich food options, products like edible bird’s nests, known for their purported health benefits, have gained significant popularity. Rich in collagen, amino acids, and minerals, bird’s nests are believed to promote skin health, improve immune function, and boost overall vitality.
In Asia, especially China, edible bird’s nests are considered a luxury health food, often consumed as a status symbol. For example, brands like Double Dragon Bird's Nest offer high-end, ready-to-eat bird’s nest products, targeting affluent consumers seeking premium health benefits. In addition, the rise of wellness trends in Western markets, where consumers are increasingly looking for exotic superfoods, is further propelling demand.
As the middle class grows in many emerging economies, this trend is expected to continue, with bird’s nest products becoming an integral part of luxury health diets.
A significant restraint in the edible bird’s nest market is the high cost and limited availability of these products. Harvesting bird’s nests is a labor-intensive process that involves careful collection from cave-dwelling birds, which limits the supply. The nests are also highly fragile and require meticulous handling, further increasing production costs. As a result, edible bird’s nests are considered a luxury item, often inaccessible to price-sensitive consumers.
The scarcity of nests, combined with the labor-intensive production process, keeps prices high, making it difficult for the market to expand beyond high-income groups. Moreover, some countries have strict regulations on the harvesting and importation of bird’s nests, which can further limit their availability in global markets.
One of the key opportunities in the edible bird’s nest market is the development of affordable bird’s nest products that can appeal to a broader consumer base. By leveraging innovations in manufacturing and processing, companies can create cost-effective alternatives without compromising on quality.
For example, Bird's Nest Global recently launched a line of bird’s nest-infused beverages, which are significantly more affordable than traditional whole nests. These ready-to-drink products provide consumers with the health benefits of edible bird’s nests at a lower price point, making them accessible to a larger audience.
Moreover, brands are exploring ways to incorporate bird’s nest extracts into affordable products like skincare creams and capsules, offering premium benefits without the high price tag of raw nests. This trend could democratize access to the health benefits of bird’s nests, allowing it to reach middle-income consumers, especially in emerging markets like India and Southeast Asia, where the middle class is rapidly growing.
| ATTRIBUTES | DETAILS |
|---|---|
| Study Period | 2021-2033 |
| Historical Year | 2021-2024 |
| Forecast Period | 2025-2033 |
| By Type |
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| By Application |
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| By Grade |
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| Regional Insights |
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The global market is bifurcated into type, application, and grade.
The White Edible Bird's Nest segment is the dominant player in the global market due to its widespread availability and high demand across various regions, particularly in Asian markets. Known for its superior taste and texture, white nests are considered premium and are preferred for use in health-conscious products like soups and beverages.
The segment’s popularity is supported by its nutritional value, which is rich in proteins and minerals and drives consumer preference. As a result, the white edible bird’s nest continues to hold the largest market share, often commanding higher prices than other types.
The Food and Beverages segment holds the dominant position in the edible bird's nest market. This application is driven by the increasing popularity of bird’s nest-based products in soups, drinks, and desserts, particularly in Asia. As consumers seek natural ingredients for health and wellness, bird’s nest products are considered premium offerings rich in nutrients. Moreover, with growing awareness of their health benefits, the demand for edible bird’s nests in food and beverage products continues to rise, maintaining its leading position within the market.
The AAA (Superior) Grade is the dominant grade in the global market. This segment is highly valued for its purity, texture, and quality, which makes it the preferred choice for premium health products and luxury consumables. Due to its superior quality, AAA-grade bird’s nests are often marketed at a higher price point and are favored by health-conscious consumers. The increasing awareness of the health benefits associated with high-grade bird’s nests, such as boosting immune function and promoting skin health, further drives demand in this segment.
Based on region, the global market is bifurcated into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.
The Asia-Pacific region is the dominant market for edible bird’s nests, driven by cultural significance, high demand for health products, and a well-established consumer base. Countries like China, Malaysia, Indonesia, and Thailand are the leading producers and consumers of bird’s nest products. In these markets, edible bird’s nests are valued not only for their purported health benefits, such as promoting longevity and improving skin health but also as a traditional delicacy consumed during festive occasions and special events.
In China, the market for edible bird’s nests is a multi-billion-dollar industry, with demand growing, especially in urban areas where there is increasing awareness of wellness products. Foshan Yijia Health, a key player in the market, offers both raw and ready-to-eat bird’s nest products catering to the growing middle class. Furthermore, the popularity of bird’s nest-based beverages and skin care products is expanding, with brands like Yan Wo producing ready-to-drink bird’s nest soups that cater to younger, health-conscious consumers.
The strong traditional demand, coupled with increasing disposable incomes in emerging Asia-Pacific markets, has made the region a key growth driver for the global edible bird’s nest market. As a result, companies are increasingly focusing on the region to tap into its vast consumer base and capitalize on growing trends in health and wellness.
The key global market players are;
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