Internet of Things (IoT) Platform in Water Utility Market Size, Share & Trends Analysis By Component (Hardware, Software & Platforms, Services), By Deployment Mode (Cloud-Based, On-Premises), By Application (Water Quality Monitoring, Leak Detection & Pipeline Management, Smart Water Metering, Flood & Water Level Monitoring, Others), By End-User (Municipal Water Utilities, Industrial Water Management, Residential & Commercial Water Systems), Report By Region (North America, Europe, Asia-Pacific, Latin America, The Middle East and Africa) And Segment Forecasts, 2025 – 2033

Report ID : MS17446
Author : Market Strides
Last Updated : Mar 28, 2025
Pages : 126
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Internet of Things (IoT) Platform in Water Utility Market Insight And Trends

The global Internet of Things (IoT) platform in water utility market size was valued at USD 12.23 billion in 2024 and is estimated to reach USD 40.78 billion by 2033, growing at a CAGR of 14.32% during the forecast period (2025–2033). In recent years, governments worldwide have implemented strict regulations for water conservation and quality management. IoT platforms help utilities comply with these policies by providing accurate data, automation, and remote monitoring capabilities, ensuring regulatory adherence and operational efficiency. This is estimated to drive the global market growth.

An Internet of Things (IoT) platform in water utility is a smart technology framework that enables real-time monitoring, data collection, and automation of water management systems. It integrates sensors, meters, and cloud-based analytics to enhance operational efficiency, detect leaks, optimize water distribution, and ensure quality control.

IoT platforms help utilities reduce water wastage, lower energy consumption, and improve service reliability. By leveraging AI and predictive analytics, these systems enable proactive maintenance and demand forecasting. Governments and water service providers increasingly adopt IoT platforms to promote sustainable water usage, regulatory compliance, and smart city initiatives, ensuring long-term water resource conservation.

Base Year 2024 USD 12.23 Billion 2033 USD 40.78 Billion 14.32% Market Size of 2024 Forecast Year Market Size of 2033 CAGR (2025-2033) Internet of Things (IoT) Platform in Water Utility Market
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Market Drivers

Growing water scarcity concerns

The increasing global water crisis is a major driver for the adoption of the Internet of Things (IoT) platform in water utilities. Population growth, climate change, and inefficient water management practices are straining water resources, necessitating the use of smart solutions. IoT-enabled water management systems help utilities monitor water levels, detect leaks, and optimize distribution in real-time.

  • According to UNICEF, globally, a significant portion of the population experiences water scarcity, with 2.2 billion individuals lacking access to safely managed drinking water while 3.6 billion are without safely managed sanitation facilities.

This underscores the urgent need for efficient water management solutions. By integrating IoT technologies, utilities can enhance water conservation efforts, reduce waste, and ensure sustainable water distribution, ultimately addressing the global water crisis.

Market Restraint

Cybersecurity & data privacy concerns

The integration of IoT platforms in water utilities exposes critical infrastructure to cybersecurity threats, including hacking, ransomware attacks, and data breaches. As these platforms rely on cloud-based storage and real-time data transmission, unauthorized access to sensitive information can disrupt water distribution, compromise quality monitoring, and lead to service failures.

  • For instance, in 2021, a cyberattack on a water treatment plant in Oldsmar, Florida, attempted to elevate the levels of sodium hydroxide in the water supply, highlighting the vulnerability of IoT-connected water systems.

Such occurrences underscore the imperative for comprehensive cybersecurity frameworks, encryption mechanisms, and ongoing surveillance to avert unwanted access and ensure the security of water utilities. Without proper security measures, IoT adoption in this sector faces significant challenges.

Market Opportunities

Expansion in emerging markets

Emerging economies are increasingly investing in IoT-based water management solutions to address growing concerns over water scarcity and inefficient distribution. Countries like India, Brazil, and South Africa are witnessing rapid urbanization, which is straining their water infrastructure. Governments and water utilities in these regions are adopting IoT platforms for smart metering, leak detection, and real-time monitoring.

  • For instance, in India, the Jal Jeevan Mission, which aims to offer safe and adequate drinking water via individual household tap connections to all rural households by 2024, is integrating IoT-based smart water meters to ensure efficient water supply in rural and urban areas.

These initiatives highlight the potential for IoT platform providers to expand in developing regions with high demand for efficient water management.

ATTRIBUTES DETAILS
Study Period 2021-2033
Historical Year 2021-2024
Forecast Period 2025-2033
By Component
  1. Hardware
  2. Software & Platforms
  3. Services
By Deployment Mode
  1. Cloud-Based
  2. On-Premises
By Application
  1. Water Quality Monitoring
  2. Leak Detection & Pipeline Management
  3. Smart Water Metering
  4. Flood & Water Level Monitoring
  5. Others
By End-User
  1. Municipal Water Utilities
  2. Industrial Water Management
  3. Residential & Commercial Water Systems
Regional Insights
  • North America
  • Europe
  • APAC
  • Middle East and Africa
  • LATAM

Segmental Analysis

The hardware segment in the global market includes smart meters, sensors, gateways, and communication modules that enable real-time data collection and transmission. These devices help utilities monitor water quality, detect leaks, and optimize distribution networks. The surging adoption of smart water management solutions, coupled with advancements in IoT connectivity, is driving demand for robust and energy-efficient hardware components in water utilities.

Cloud-based IoT platforms are gaining traction in water utilities due to their scalability, remote accessibility, and cost efficiency. These platforms facilitate real-time data analytics, predictive maintenance, and automated reporting, enabling utilities to enhance operational efficiency. Cloud-based solutions also support seamless integration with AI and machine learning tools for improved decision-making. Rising investments in smart city projects and digital water infrastructure are fueling the demand for cloud-based IoT solutions.

IoT-powered leak detection and pipeline management solutions leverage smart sensors and AI-driven analytics to identify leaks, monitor pipeline conditions, and prevent water losses. These systems help utilities reduce operational costs, minimize service disruptions, and extend the lifespan of water infrastructure. With aging pipelines and rising water scarcity concerns, the adoption of IoT-driven leak detection solutions is increasing, ensuring efficient water distribution and sustainability in water management.

Municipal water utilities are the largest adopters of IoT platforms, leveraging smart technologies for water distribution, quality monitoring, and resource optimization. Governments and regulatory bodies are mandating digital water management systems to enhance service reliability and reduce non-revenue water losses. IoT solutions enable municipalities to automate operations, improve response times, and comply with water conservation policies, making them crucial for modernizing urban water supply networks.

Regional Analysis

North America

North America stands out as a key region in the global market, driven by increasing smart water management initiatives, regulatory policies, and advanced technological integration. The region faces growing concerns over water scarcity, driven by factors such as climate change, population growth, and aging infrastructure.

  • In the United States, severe drought conditions have become more prevalent, with approximately 10% of the contiguous U.S. experiencing severe to extreme drought by the end of March 2024.

To address these challenges, water utilities across North America are increasingly adopting Internet of Things (IoT) platforms to enhance water management and conservation efforts. IoT technology enables real-time monitoring of water distribution systems, facilitating early leak detection, efficient resource allocation, and improved response to consumption patterns.

  • A notable example is Costco's implementation of an IoT-based water management solution. By installing wirelessly connected sensors throughout their facilities, Costco documented a 20% decrease in water waste accompanied by a 22% reduction in water bills.

Furthermore, in Canada, cities such as Toronto have adopted IoT-driven water utility solutions, using AI-powered predictive analytics to monitor water distribution networks. The country's Smart Cities Challenge has further accelerated IoT adoption in water management, supporting real-time data analytics for sustainable water usage.

Moreover, North America's rapid advancements in 5G and edge computing enhance IoT efficiency in water utilities, enabling faster data processing and remote monitoring. The strong presence of IoT technology providers, such as Xylem, Badger Meter, and Itron, further strengthens market growth, making North America a key contributor to the global IoT platform in the water utility sector.

Internet of Things (IoT) Platform in Water Utility Market Regional overview
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Competitive Landscape

  1. IBM Corporation
  2. Oracle Corporation
  3. Verizon Communications Inc.
  4. Cisco Systems, Inc.
  5. Telit Communications PLC
  6. Landis+Gyr, Itron Inc.
  7. Schneider Electric SE
  8. Siemens AG
  9. General Electric Company
  10. Microsoft Corporation
  11. Huawei Technologies Co. Ltd
  12. SAP SE
  13. Honeywell International Inc.
  14. Others

Recent Developments

  • November 2024- Cisgenics, a worldwide leader in advanced irrigation solutions, announced the global introduction of their premier product, CisgenX. This innovative technology employs Internet of Things (IoT) sensors integrated with machine learning and real-time data analytics to deliver accurate water management.

Internet of Things (IoT) Platform in Water Utility Market: Segmentation

  1. By Component

    1. Hardware
    2. Software & Platforms
    3. Services
  2. By Deployment Mode

    1. Cloud-Based
    2. On-Premises
  3. By Application

    1. Water Quality Monitoring
    2. Leak Detection & Pipeline Management
    3. Smart Water Metering
    4. Flood & Water Level Monitoring
    5. Others
  4. By End-User

    1. Municipal Water Utilities
    2. Industrial Water Management
    3. Residential & Commercial Water Systems
  5. By Regions

    1. North America
    2. Europe
    3. APAC
    4. Middle East and Africa
    5. LATAM

Frequently Asked Questions (FAQs)

What is the current market size of the IoT platform in water utilities, and what is its growth forecast?
The global IoT platform in the water utility market was valued at USD 12.23 billion in 2024 and is projected to reach USD 40.78 billion by 2033, growing at a CAGR of 14.32% during the forecast period from 2025 to 2033. The increasing demand for efficient water management solutions is driving market growth.
Key drivers include growing concerns about water scarcity, regulatory requirements for water conservation, and the need for efficient water management due to factors like population growth and climate change. IoT platforms enable water utilities to monitor water levels, detect leaks, and optimize distribution, thereby addressing the global water crisis and ensuring sustainable usage.
Emerging markets present significant growth opportunities. Countries like India, Brazil, and South Africa are investing in IoT-based water management solutions to address urbanization, water scarcity, and inefficient distribution systems. Initiatives such as India's Jal Jeevan Mission, which integrates IoT-based smart water meters, demonstrate the potential for IoT platform providers to expand in these regions.
Cloud-based deployment is gaining popularity due to its scalability, cost efficiency, and remote accessibility. Cloud platforms enable real-time data analytics and support AI and machine learning tools for improved decision-making. On-premises deployment, although less common, is still preferred by some utilities due to specific security or control requirements.
Major players include IBM Corporation, Oracle Corporation, Verizon Communications Inc., Cisco Systems, Itron Inc., Schneider Electric, Siemens AG, Microsoft, Huawei Technologies, and Honeywell. These companies are developing advanced IoT solutions to help water utilities enhance operational efficiency and ensure sustainable water management.
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Key Topics Covered
  • Market Factors (Including Drivers and Restraint)
  • Market Trends
  • Market Estimates and Forcasts
  • Competitive Analysis
  • Future Market Opportunities
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